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How does advertising work?

In what ways might advertising influence the nature and extent of firm’s market power? ...

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AAT Articles

  • How does advertising work?

    Hazim AAT Tutor (South East London) Picture In what ways might advertising influence the nature and extent of firm’s market power? Advertising is used by firms to compete against one another. Firms differentiate their goods and services in many ways such as location, service, physical attributes and finally by the subjective image...